FOX Sports today announced that, for the first time ever, full-length games from the 2007 Tostitos™ Bowl Bash on FOX – which includes The AT&T™ Cotton Bowl Classic, The Tostitos™ Fiesta Bowl, The FedEx™ Orange Bowl, The Allstate™ Sugar Bowl and The Tostitos BCS National Championship Game – will be available on the Internet via several leading digital download sites beginning December 28. Developed in partnership with the Bowl Championship Series, the complete content offering, which includes full-length games, condensed games, preview shows and highlights, is one of the most comprehensive collections of digital downloads ever to be made available online in association with a major sporting event. It also marks the first time that FOX Sports has made downloadable content available for sports fans on the Web.
Un po’ alla volta le major capiscono che vendere su Internet conviene.
Interessante anche il modello: non cessione ai network operator ma agli operatori di digital download.