Free mobile: che effetto fa ?

Secondo Benoit, nel breve e nel medio termine: Fiberevolution: The revolution is not where you might think….

Of course right now everybody is up in arms, Orange, SFR and Bouygues have slashed severly in the prices of their “cheapo” brands (thus confirming the not so subliminal message Free is pushing that they were “screwing their customers” until now) and it looks like 50% of the market will subscribe to Free. When the hulubaloo dies down, many customers are just going to do what most customers always do: stay where they are because the hassle of change is just too much to deal with.
Without a cool/geeky element to the offer, Free is effectively missing out on what made their success in DSL: low price combined with innovative service components.

mmm.. non saprei. sul fisso era fondamentale essere cool, non c’era un tale vantaggio di prezzo. sul wireless penso che il prezzo rischia di essere sufficiente (anche se cio’ non e’ 100% in free-style).

But there should be no naiveté about this launch: the blood bath will
have impact on the general market value (value destruction) on
investment capacity and on employment. There’s nothing inherently wrong
there, these are all standard free market effects. The issue will arise
from the brutal change resulting from a combination of a cartel
exploding in the face of a disagreeing competitor and said competitor
betting on volume to make up for low margins. The impact will occur in a
very short period of time and the industry and some of its employees
will inevitably suffer. There was even an ironic (considering their
free-market advocacy) short note in today’s Challenge (Free va coûter 4 milliards à l’état)
arguing that the state would likely loose €4bn in tax revenues as a
consequence of the introduction of real competition in the market.

penso che questo sia un punto centrale. questi prezzi saranno sostenibili ? se si, il mercato soffrira’. tra un anno ne tireremo le fila, tra 18 mesi potrebbe diventare una priorità e nel giro di 2-3 anni uscire dalla francia

vedremo..

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