Difficoltà economiche per siti di news molto popolari in USA

Media Websites Battle Faltering Ad Revenue and Traffic

The business of online news has never been forgiving. But in recent weeks, what had been a simmering worry among publishers has turned into borderline panic.
This month, Mashable, a site that had just raised $15 million, laid off 30 people. Salon, a web publishing pioneer, announced a new round of budget cuts and layoffs. And BuzzFeed, which has been held up as a success story, was forced to bat back questions about its revenue – but not before founders at other start-up media companies received calls from anxious investors.
“It is a very dangerous time,” said Om Malik, an investor at True Ventures whose tech news site, Gigaom, collapsed suddenly in 2015, portending the flurry of contractions.
The trouble, the publishers say, is twofold. The web advertising business, always unpredictable, became more treacherous. And website traffic plateaued at many large sites, in some cases falling – a new and troubling experience after a decade of exuberant growth.
Online publishers have faced numerous financial challenges in recent years, including automated advertising and ad-blocking tools. But now,  there is a realization that something more profound has happened: The transition from an Internet of websites to an Internet of mobile apps and social platforms, and Facebook in particular, is no longer coming – it is here.
It is a systemic change that is leaving many publishers unsure of how they will make money.

Non è un caso che l’80% della pubblicità in qualche modo passi tra
Facebook e Google che hanno l’85% di quota del mercato.

Invito a rileggere il mio post di 3 anni Le Onlus dell’informazione
Non evidenziavo, come ho invece scritto nel libro Costruire il Domani che un sistema con costi variabili nulli e permanentemente
connesso consente di adottare meccanismi di asta per la formazione del prezzo, spostandone la sua determinazione dalla offerta (che invece in
un mondo tradizionale deve coprire i costi variabili) alla domanda.
Cosi’ facendo il prezzo che si forma è una proxy del margine del settore dell’operatore che fa l’inserzione.

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