La Federal Trade Commission, all’unanimità, ha dato il nulla osta a Google per l’acquisizione di AdMob, questo perche’ Apple ha annunciato l’8 aprile scorso che fa la sua iniziativa pubblicitaria su cellulare. (iAd).
Chissà se nel loro incontro al bar dieci giorni prima Schimdt e Jobs avranno parlato anche di pubblicità…
FTC Closes its Investigation of Google AdMob Deal.
The Federal Trade Commission has closed its investigation of Google’s proposed acquisition of mobile advertising network company AdMob after thoroughly reviewing the deal and concluding that it is unlikely to harm competition in the emerging market for mobile advertising networks.
In a statement issued today, the Commission said that although the combination of the two leading mobile advertising networks raised serious antitrust issues, the agency’s concerns ultimately were overshadowed by recent developments in the market, most notably a move by Apple Computer Inc. – the maker of the iPhone – to launch its own, competing mobile ad network….
These concerns, however, were outweighed by recent evidence that Apple is poised to become a strong competitor in the mobile advertising market, the FTC’s statement says. Apple recently acquired Quattro Wireless and used it to launch its own iAd service. In addition, Apple can leverage its close relationships with application developers and users, its access to a large amount of proprietary user data, and its ownership of iPhone software development tools and control over the iPhone developers’ license agreement….
