The Head of Google News on the Future of News | MIT Center for Civic Media.
We're seeing a disaggregation of content flows as well as advertising. Online, advertisers can target by content, niche, and demographics. Cross-subsidization was always a key part of the newspapers' business models. The Classifieds, Gardening, and Lifestyle sections paid for the foreign bureaus. Now we have blogs focusing on these niches alone, with a much keener sense on commercialization.
