non usare css nell’ecommerce..

Jury finds patent on “look and feel” for online stores valid, infringed | Ars Technica.

MARSHALL, TEXAS—A long-dead dot-com business, revived as a patent-holding company called DDR Holdings, today has new life with a Texas patent victory. Two patents owned by the company, both of which cover a way of creating an online store that it says is widely used in e-commerce, were found valid and infringed.

le parti di brevetti ritenute valide sono: United States Patent: 6993572.

13.
An e-commerce outsourcing system comprising: a) a data store including a
look and feel description associated with a host web page having a link
correlated with a commerce object; and b) a computer processor coupled
to the data store and in communication through the Internet with the
host web page and programmed, upon receiving an indication that the link
has been activated by a visitor computer in Internet communication with
the host web page, to serve a composite web page to the visitor
computer wit a look and feel based on the look and feel description in
the data store and with content based on the commerce object associated
wit the link.

17. An e-commerce outsourcing process comprising the steps of: a)
storing a look and feel description associated with a first website in a
data store associated with a second website; b) including within a web
page of the first website, which web page has a look and feel
substantially corresponding to the stored look and feel description, a
link correlating the web page with a commerce object; and c) upon
receiving an activation of the link from a visitor computer to which the
web page has been served, sewing to the visitor computer from the
second website a composite web page having a look and feel corresponding
to the stored look and feel description of the first website and having
content based on the commerce object associated with the link.

20. The process of claim 17 wherein the look and feel description
comprises data defining a set of navigational links, used on at least
some of the web pages of the first website, each of which links link to
specific web pages of the first website.

se risalisse al 1998, potrei capire. ma questa e’ del 2003.. Intellectual Extorsion Rights, IMHO

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