due to a legal action brought by most italian operators, apparently Telecom Italia will unbundle their IPTV offering from access products (starting from "Alice Casa").
This legal action might well result a milestone in future marketing options for TI. They will stop selling additional geographical numbers (a lockin isrategy as they were providing number portability only on the primary number of the line, but not on additional numbers.
Re. IPTV, now the issue of replicability kicks in again. As they are going to market it separately, they need to put a price tag on it that must be replicable for competitors, otherwise they will expose themselves to a clear antitrust case.
It should be great news for my reeplay.it ... ;-)
Just one last point.. some consumers might complain the advertising, given they're still promoting Alice Casa IPTV with a message "forever", when knowingly it will not be "forever".
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