Arthur D. Little, Parte 4:
In 2006, non-messaging data ARPU represented EUR1.6/month, and contributed 1.5% to the mobile market’s overall growth
However, in a mobile market that is slowing sharply (growth of around 3% in 2006 versus 6% in 2005 and 10% in 2004), the contribution from new data services is increasing
non-SMS data ARPU accounts for around 5% of operators’ services revenues
The increase is significant even though the penetration rate remains weak and did not exceed 10% until Q2 06.
I servizi dati su mobile aumentano di rilevanza, in un mercato mobile che complessivamente rallenta bruscamente…