La TV sta diminuendo in USA ? no. Fruizione televisiva record, secondo Nielsen

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Link: Tech Trader Daily – Barron’s Online : Americans Watching More TV Than Ever, Neilsen Says.

In May, Nielsen reports, the average American watched 127 hours and
15 minutes of television, which comes to something just over 4 hours a
day. That’s up 4% from 121 hours, 48 minutes in May 2007. There are
some signs of change elsewhere in the data, however. Those figures
include a jump in time-shifted TV to 5 hours, 50 minutes, from 3 hours,
44 minues, an increase of 56%. Average Internet usage increased to 26
hours, 26 minutes per month, up 9% from 24 hours,16 minutes last May.
The average American watched 2 hours, 19 minutes of video on the
Internet in May; mobile video subscribers watched an average of 3
hours, 15 minutes on their devices in May. (Nielsen has no year-ago
data on Internet video or mobile video.)

A couple of other tidbits:

  • The highest level of television watching was among those age 65 or
    older, with 177 hours, 50 minutes of watching in May. The average for
    kids 2-11 was 87 hours a month. (Clearly, as we get older…we learn to
    watch a lot more television.)
  • The biggest users of time-shifted TV were those 25-34 years old,
    with an average of 9 hours, 28 minutes. (Oldsters are the least heavy
    uses of DVRs, watching on average just 2 hours, 57 minutes.)
  • Highest Internet usage was among the 35-44 year old group, with
    average of 38 hours, 47 minutes. Lowest usage: the 2-11 year olds, at 4
    hours, 58 minutes.
  • Highest level of mobile TV use was among those 13-17, with an
    average of 5 hours, 25 minutes. Least heavy users: 55-64 year old
    subscribers, at 2 hours, 10 minutes. There was no data for those 65 and
    older; almost none of them bother to subscriber to mobile video

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