Ancora sull’egemonia culturale di Google

29.05.2009 a Quinta ‘s weblog: Verso la fine dell’egemonia culturale di Google ?.

Se
ho ragione, questa e’ una reazione che vedremo aumentare. Una prossima
sfida per Google potrebbe essere, per mantenere la sua egemonia cultura
e limitare reazioni avverse, trovare un modo di allargare e condividere
il proprio successo con una base piu’ ampia di persone, non comprando
ogni tanto qualche startup e alimentando il principale business model
di oggi: farsi comprare da Google.

14.07.2009 What’s a Fair Share In the Age of Google? Columbia Journalism Review

There is a message in history for Google’s leaders: nothing in the realms of business, information, entertainment, or technology remains as it is. Brin and Page stand on the shoulders of Gates and Jobs who followed Watson, Sarnoff, and Paley, who came after Luce and Disney and succeeded Hearst, Edison, and Bell. The next breakthrough innovators are doubtless at work somewhere. Will they help meet society’s fundamental demand for news that supports itself in a way that Google and the rest of the digital generation say they want to do, but have not yet done?

Sul tema della monetizzazione ho raccolto e sistematizzato le idee che ho espresso in alcuni post in un articolo che uscirà su Nova giovedi’ 22 (giovedi prossimo).
Ci stanno arrivando…

All of this still leaves the considerable question of monetizing the reading of material on the free-to-access sites that newspapers and magazines offer, now that it seems that online advertising alone will not be enough to support those operations. There are many ideas around for micropayments or subscriptions, memberships or paid sections within a free site, out of which may come a viable business solution or solutions. Based on my own reporting, the answer could be in some combination of individual payments or cable and telephone fees. Americans routinely pay telecom providers (Verizon, Optimum, and AT&T are the ones in my house) to deliver information and entertainment by television, computer, and wireless devices. The goal would be to extend those payments to the originators of news content. Google, it seems to me, might serve as a kind of meter, helping determine what percentage should go to the content originators. Complicated? Yes, but that is the kind of challenge that computers and the engineers who master them are meant to meet.

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