Australian Court Finds Google Guilty of Deceptive Ad Tactics | News & Opinion | PCMag.com.
An Australian court this week found that Google engaged in deceptive advertising practices with a series of ads on Google Australia.
… If a user searched for “iPad,” for example, the sponsored link would say “Apple iPad,” but if someone clicked on it, it might take them to the website for Amazon’s rival Kindle Fire tablet.
Last year, an Australian judge found that this was not Google’s problem because the search giant did not “make” the representations in the ads.
The Full Court, however, found that “Google created the message which it presents.”
“The enquiry is made of Google and it is Google’s response which is misleading,” the court said. “Although the key words are selected by the advertiser, perhaps with input by Google, what is critical to the process is the triggering of the link by Google using its algorithms.”
… If a user searched for “iPad,” for example, the sponsored link would say “Apple iPad,” but if someone clicked on it, it might take them to the website for Amazon’s rival Kindle Fire tablet.
Last year, an Australian judge found that this was not Google’s problem because the search giant did not “make” the representations in the ads.
The Full Court, however, found that “Google created the message which it presents.”
“The enquiry is made of Google and it is Google’s response which is misleading,” the court said. “Although the key words are selected by the advertiser, perhaps with input by Google, what is critical to the process is the triggering of the link by Google using its algorithms.”
questa è veramente una roba incredibile.. nemmeno il regolatore nostrano è arrivato a tanto…
verrebbe chiesto a Google di verificare che l’inserzionista non stia violando i diritti di alcunchi quando fa una inserzione!
In qualche modo lo sta già facendo visto che per moltissimi marchi registrati se provi ad usarli all’interno del testo l’annuncio non viene approvato: c’è un controllo automatico e puoi chiedere che venga saltato in favore di un controllo manuale se pensi di avere diritto all’uso di quel marchio. A me è capitato spesso con marchi B2C famosi.