those who run the market must not be allowed to be players in the market.

ad auctions must be separated from market players (ad spaces inventories and customers)

the same goes for any kind of intermediary.
Amazon as a marketplace operator as well.

it’s *so obvious*.

in a bill I proposed in the italian parliament some 4-5 years ago I had a clause to have auction operationss as separate entities.

Source : The Wall street journal

Google’s Secret ‘Project Bernanke’ Revealed in Texas Antitrust Case
Texas is leading an antitrust lawsuit against Google that accuses the search company of running a digital-ad monopoly.

Google for years operated a secret program that used data from past bids in the company’s digital advertising exchange to allegedly give its own ad-buying system an advantage over competitors, according to court documents filed in a Texas antitrust lawsuit.

The program, known as “Project Bernanke,” wasn’t disclosed to publishers who sold ads through Google’s ad-buying systems. It generated hundreds of millions of dollars in revenue for the company annually, the documents show. In its lawsuit, Texas alleges that the project gave Google, a unit of Alphabet Inc., an unfair competitive advantage over rivals.

Continua qui Google’s Secret ‘Project Bernanke’ Revealed in Texas Antitrust Case – WSJ.