Stung By Media Coverage, Silicon Valley Starts Its Own Publications : NPR

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Source : NPR

Stung By Media Coverage, Silicon Valley Starts Its Own Publications

Marc Andreessen, co-founder and general partner of Andreessen Horowitz. The venture capital firm recently launched a media property recently known as Future, the latest in a string of Silicon Valley companies making in-house publications aimed at friendly, pro-tech coverage.
David Paul Morris/Bloomberg via Getty Images

Many journalists who cover technology have no idea what Marc Andreessen, one of the most powerful investors in Silicon Valley, has tweeted lately.

That’s because the co-founder and general partner of venture capital firm Andreessen Horowitz loves blocking journalists, along with critics of the tech industry and anyone else who might be seen as an antagonist.

"It’s become a badge of honor to get blocked by him," said Sara M. Watson, technology critic and senior analyst at data firm Insider Intelligence.
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As tech reporting has shifted from being dazzled by the latest gadgets and apps to concerned over its impact on people and institutions, Silicon Valley’s elite have searched for a way to bypass the critical eye of journalists altogether.

Now companies and investors are trying to regain control of the narrative by launching their own media publications, with rah-rah stories that they hope will compete directly with news coverage of technology.

The most recent entrant into this trend is Andreessen Horowitz’s Future, which bills itself as "the future of media." The site consists mostly of techno-optimistic articles written by people who have a financial stake in the ideas they are pitching, many from companies backed by Andreessen Horowitz. But Margit Wennmachers, operating partner at the firm, said perspectives from people who have skin in the game is a feature, not a bug, of the site.

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