Genna è sempre il migliore, nelle analisi delle cose tech bruxellesi.
The judiciary confirmation of the Google Shopping case reinforces the legislative path to stricter rules on Big TechBy innoword on 10 November 2021Today’s ruling of the EU General Court Tribunal confirming the fine of 2.42 billion euros to Google / Alphabet is destined to have wider and more significant effects beyond the mere pecuniary aspect.
Two and a half billion euros is an enormous sum, but no one believes anymore that certain heavy sanctions can be sufficient to rebalance the digital markets now dominated by the few American players, the so-called GAFA (Google, Amazon, Facebook and Apple).
The European ruling, however, is significant from two points of view:
- because it acts as a formidable political viaticum for the European Union which aims to regulate the dominant digital platforms, applying to them, in addition to antitrust rules, ad hoc rules such as the ones of the Digital Market Act (“DMA”); and
- because it technically and fully supports the legal reasoning of the European Commission and above all of its Directorate General for Competition (“DGCOMP”), that is the apparatus run by the Danish Commissioner Margarete Vestager, who conducted the investigations on Google and who continues to manage them others and important ones against Google itself and the other GAFAs.