It really strikes me the level of influence on the industry that GAFAMs have.
Facebook was under scrutiny due to poor metrics, upped the ante stating they would invent a new virtual dimension even larger than the previous, where they would grab a larger share of the pie, called it metaverse and everyone followed suit.
Yet, except for immersive videogames, technology for an entertainment B2C mass market, high quality experience, is many years away (at least).
Videogames are one of the last B2C entertainment activities that require undivided attention.
B2B augmented reality will definitely come first. But envisioned business cases are way smaller than B2C’s.
Furthermore, the cognitive evolution we are witnessing shows entertainment is increasingly based on fragmented attention, which doesn’t fit well in metaverse…